Which marketing strategies to adopt to boost your business

Which marketing strategies to adopt to boost your business

There are many different marketing strategies that businesses can adopt to boost their business. Some common strategies include:

  • Search engine optimization (SEO): This involves optimizing your website and its content so that it appears as high as possible in search engine results pages for specific keywords.
  • Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
  • Social media marketing: This involves using social media platforms to connect with your audience and promote your products or services.
  • Email marketing: This involves sending targeted and personalized emails to a list of subscribers in order to build relationships and drive sales.
  • Influencer marketing: This involves partnering with influencers in your industry to promote your products or services to their followers.
  • Paid advertising: This involves paying for advertisements on platforms such as Google AdWords, Facebook Ads, or Instagram Ads.

It’s important to find the right combination of marketing strategies that work for your business and target audience.

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website and its content so that it appears as high as possible in search engine results pages (SERPs) for specific keywords. The goal of SEO is to increase the quality and quantity of traffic to your website through organic search engine results.

There are many different factors that can affect your SEO, including the quality and relevance of your content, the structure and navigation of your website, and the quality and quantity of links pointing to your site from other websites.

To improve your SEO, you can:

  • Conduct keyword research to identify the keywords that your target audience is searching for and optimize your website’s content and Meta tags for those keywords.
  • Make sure your website is mobile-friendly and has a fast loading speed.
  • Improve the structure and navigation of your website to make it easier for search engines to crawl and index your pages.
  • Build high-quality inbound links from other reputable websites.
  • Use social media and other online platforms to promote your website and drive traffic to it.
  • Use Google Analytics and other tools to track your SEO progress and identify areas for improvement.

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

Content marketing can take many forms, such as blog posts, ebooks, podcasts, videos, and social media posts. The goal of content marketing is to provide value to your audience and establish your brand as a thought leader in your industry.

If you’re looking to hire ghost writers for your content marketing efforts, it’s important to find writers who are able to produce high-quality content that aligns with your brand’s messaging and tone. Here are some tips for finding the right content writers for your business:

  • Define your content needs: Determine the type of content you need (e.g. blog posts, articles, social media posts, etc.), the topics you want to cover, and the tone and style you want to use.
  • Look for relevant experience and expertise: Look for writers who have experience and expertise in your industry or topic area.
  • Review writing samples: Look for writers who can produce high-quality content that is well-written, well-researched, and engaging.
  • Determine your budget: Consider how much you are willing to pay for content and look for writers who fit within your budget.
  • Consider the writer’s availability and communication skills: Make sure the writer you hire is responsive and easy to communicate with.

Social media marketing

Social media marketing is the process of using social media platforms to connect with your audience and promote your products or services. It involves creating and sharing content on social media, listening to and engaging with your followers, and running social media advertisements.

Some benefits of social media marketing include:

  • Increased brand awareness and website traffic.
  • Improved customer engagement and loyalty.
  • Higher conversion rates.
  • Cost-effective compared to traditional marketing methods.
  • Greater ability to reach and target specific audiences.

To be effective, your social media marketing efforts should be integrated with your overall marketing strategy and goals. It’s important to regularly post high-quality, engaging content, listen to and respond to your followers, and use analytics tools to track the success of your campaigns.

It’s also important to choose the right social media platforms for your business. Consider where your target audience is most active and which platforms align with your brand and content. Some popular social media platforms for businesses include Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Email marketing

Email marketing is the process of sending targeted and personalized emails to a list of subscribers in order to build relationships and drive sales. It involves collecting email addresses from interested individuals, sending them regular newsletters or promotional emails, and tracking the success of your campaigns.

Some benefits of email marketing include:

  • Increased website traffic and sales.
  • Cost-effective compared to traditional marketing methods.
  • Greater ability to target and segment your audience.
  • Higher conversion rates compared to other marketing channels.
  • Measurable results, allowing you to track the success of your campaigns and identify areas for improvement.

Your email marketing efforts should be targeted, personalized, and relevant to your audience. It’s also important to follow email marketing best practices, such as obtaining permission before sending emails, using a clear and concise subject line, and including a call to action.

Influencer marketing

Influencer marketing is a type of marketing in which a business partners with influential people in its industry to promote its products or services to their followers. These influencers can be celebrities, industry experts, or social media personalities who have a large and engaged following on platforms such as Instagram, YouTube, or Twitter.

Some benefits of influencer marketing include:

  • Increased brand awareness and credibility.
  • Greater reach and ability to target specific audiences.
  • Higher conversion rates compared to other marketing channels.
  • Greater customer loyalty and advocacy.

To be effective, influencer marketing should be aligned with your overall marketing strategy and goals, and the influencers you work with should be a good fit for your brand and target audience. It’s also important to clearly communicate the terms of the partnership and ensure that the influencer fully discloses the sponsored nature of the content.

Paid advertising

Paid advertising is a form of marketing in which businesses pay for advertisements on platforms such as Google AdWords, Facebook Ads, or Instagram Ads. These advertisements can take the form of search ads, display ads, video ads, or social media ads and can be targeted to specific audiences based on factors such as location, demographics, interests, and behaviors.

Some benefits of paid advertising include:

  • Greater reach and ability to target specific audiences.
  • Measurable results, allowing you to track the success of your campaigns and identify areas for improvement.
  • Ability to test different messages and creatives to see what works best.
  • Ability to scale quickly.

Paid advertising efforts should be well-planned and well-executed, with clear goals and a strong call to action. It’s also important to track your results and optimize your campaigns based on what is and is not working.


There are many different marketing strategies that businesses can adopt to boost their business, including search engine optimization (SEO), content marketing, social media marketing, email marketing, influencer marketing, and paid advertising. It’s important to find the right combination of strategies that work for your business and target audience and to track and measure the success of your marketing efforts.

The Best VoIP Home Phone Deals In The UK

The Best VoIP Home Phone Deals In The UK

Technology is changing the way we live. It’s no secret that telecommuting and working from home are on the rise, and it’s also clear that people prefer to use VoIP (Voice over IP) for their home phone service. That’s why it’s important to have a good VoIP home phone deal if you want to keep up with the Joneses. In this blog post, we’ll provide you with the 10 best VoIP home phone deals in the UK so that you can make the switch and enjoy all the benefits of VoIP without breaking the bank.

What is VoIP?

VoIP (Voice over Internet Protocol) is a technology that allows phone calls to be made over the internet. This means that VoIP phones can be used to make calls anywhere there is a broadband connection. VoIP home phone UK are not just for use with home or office telephones, they can also be used with mobile devices such as smartphones and tablets.

There are many different VoIP providers available, so it is important to choose one that will meet your specific needs. Some of the most popular VoIP providers in the UK include BT HomeHub 5, TalkTalk Home Phone, Virgin Media Cable & Wireless, and Sky Broadband. Each provider has their own unique features and prices, so it is important to compare them before making a decision.

Types of VoIP Plans

There are a variety of VoIP plans out there, each with its own set of advantages and disadvantages. This guide will outline the different types of VoIP plans and help you decide which one is right for you.

Traditional Telephone Plans: These plans involve using a landline to make calls. You can still use these plans if you have a traditional home phone, but they may not be the best option if you want to use your VoIP phone mainly for voice calls.

VoIP Phone Plans With Calling Features: These plans include features like call waiting, conference calling, and caller ID. They can be more expensive than traditional telephone plans, but they may be worth it if you plan to use your VoIP phone primarily for voice calls.

VoIP Phone Plans Without Calling Features: These plans don’t include any features that allow you to make voice calls. They may be cheaper than other types of VoIP phone plans, but they may not be the best choice if you need features like call waiting or caller ID.

The Different VoIP Plans

There are a number of different VoIP Plans available on the market these days, so it can be difficult to decide which one is right for you. Here are a few of the most popular options:

VoIP Home Phone Deals

If you’re looking for a VoIP home phone service that’s affordable, Virgin Media has some great deals available. You can get their Basic package, which includes unlimited calls to UK landlines and mobiles (including overseas), and 50GB of data per month. The only downside is that you have to pay £10 per month for the service.

Alternatively, BT has a more comprehensive range of plans available, starting at just £5 per month for unlimited calls to UK landlines and mobiles (including overseas). You also get 50GB of data per month, with no usage limits whatsoever. If you want to upgrade to their Plus plan, which offers even more features, such as call recording and caller ID blocking, it costs £10 per month extra.

Sky has two VoIP home phone plans available: the Basic plan costs £14 per month and includes unlimited calls to UK landlines and mobiles (including overseas), while the Plus plan costs £21 per month and includes all of the same features as the Plus plan from BT but also includes 30GB of data storage per month.

The Pros and Cons of VoIP Plans

There are a few pros and cons to consider before choosing a voip plan. The biggest pro is that voip calls are private, meaning that no one else can hear what you’re saying. This can be especially helpful if you have sensitive conversations or work in an area with tight security measures.

The downside to voip is that it can be more expensive than traditional phone service. You may also have to pay for additional features like call waiting and conference calling, which can add up quickly. Additionally, voip plans can be less reliable in rural or remote areas, where cell tower coverage may not be as strong.

The Best VoIP Deals in the UK

If you’re looking for a good VoIP phone deal in the UK, there are many to choose from. Some of the best deals include Virgin Media’s TalkTalk Home Phone and Vodafone’s Home Phone. These plans offer plenty of good features, such as call waiting and caller ID, at very affordable prices.

If you’re looking for a cheaper option, some providers also offer pay-as-you-go plans. This means that you only have to pay for the calls that you make, rather than subscribing to a monthly plan. The downside of pay-as-you-go plans is that they often don’t offer as many features as paid plans do.

However, if budget is an issue, there are also bargain pay-as-you-go deals available from providers such as Three and BT Cellnet. If you’re not sure which VoIP phone deal would be best for you, it’s worth checking out our reviews of the best VoIP home phones available in the UK.


Looking for a great voip home phone deal in the UK? Look no further! We have compiled the 10 best voip home phone deals currently available, so you can find the perfect package for your needs. Whether you need a VoIP plan to stay connected while on vacation or just want to save money by switching to a voip home phone service, we have you covered. Trust us, making the switch to voip is worth it!

Free & Low Budget Digital Marketing Ideas to Boost Your Online Presence

Free & Low Budget Digital Marketing Ideas to Boost Your Online Presence

There’s no doubt that digital marketing is essential in today’s highly competitive online environment. Devising an effective digital marketing plan, however, can often require large budgets for promotional activities and investing in professional services. But the good news is there are a number of smart and affordable ways to increase your presence online at minimal expense — paid or none! In this blog post, NYC Small Business Reputation Management Agency will share five creative yet budget-friendly digital marketing strategies and tactics you can use to significantly increase your reach, generate more leads and help drive conversions from website visitors. Read on to learn how you can boost your online visibility without breaking the bank!

1. Implement SEO Tactics: 

Search Engine Optimization (SEO) is one of the most cost-effective ways to increase your online visibility and target specific audiences. It involves optimizing the content on your website for search engine algorithms so that it shows up higher in organic search results by using key words related to what users are searching for. According to a reputable SEO Agency – to get started with SEO, you need to do keyword research and analyze existing content on your site before making any updates. Additionally, you’ll want to create high-quality page titles and meta descriptions as well as implement relevant backlinks throughout the website. By following best practices around SEO, you can drive more organic traffic and generate leads without spending a dime.

2. Leverage Social Media Platforms: 

Social media is one of the most effective digital marketing tactics you can use to reach more people and promote your business or brand. According to a leading digital marketing agency, by creating accounts on popular social media networks like Facebook, Instagram, Twitter and LinkedIn, you can engage in conversations with potential customers, build relationships and drive website visits at no cost. Additionally, by optimizing your posts according to each platform’s algorithm — such as posting at specific times or using relevant hashtags — you can make sure that your content reaches even more people.

3. Repurpose Content:

Consistently producing quality content takes time and effort — not to mention money. But there are ways to get around this cost-prohibitive barrier through repurposing existing content. You can break down a blog post into snippets and share it on your social media channels, turn an infographic into a video or podcast, and even republish previous content with updated information. By utilizing existing material in new ways to create “new” content, you can save time, money and resources while still getting valuable exposure online.

4. Utilize Email Marketing: 

When done right, email marketing is one of the most powerful digital marketing tools out there. It allows businesses to build relationships with their customers through personalized messages that are tailored to their needs and interests — all without having to pay for ads. Email marketing also makes it easy to segment lists according to customer profiles so you can send more targeted communications that are likely to resonate better with your audience. As an added bonus, you can track email open rates and clicks to gain valuable insights into what content is resonating best with recipients.

5. Focus on Content Quality:

While producing more content may seem like a good way to increase visibility online, quality always trumps quantity when it comes to digital marketing success. Rather than focusing on churning out as much material as possible, aim for higher-quality pieces that are relevant to your target audience’s interests — and make sure they provide value in some way, such as offering useful advice or entertainment. Additionally, adding visuals like videos and images can help break up large chunks of text and keep readers engaged for longer periods of time — all without any additional costs.

By following these five free and low-budget digital marketing ideas, you can boost your online presence without breaking the bank. From leveraging social media platforms and repurposing content to focusing on quality over quantity, there are plenty of ways to get the most out of your efforts while still staying within budget. So don’t be afraid to experiment — chances are you’ll find a few tactics that work well for your business!

Choosing the right Freelance Web Writer Platform

Choosing the right Freelance Web Writer Platform

Whether you are well launched in your business or at the very beginning of your entrepreneurial adventure, the observation always ends up happening: you need content for your site or your blog. You realize very quickly that regularly writing quality optimized texts takes time. But you don’t have time, and you’re not an SEO expert. So why not use a platform of freelance web writers? The problem? You don’t know how they work. Don’t these sites dedicated to writing have certain limitations? Isn’t an alternative possible? Here are all our tips to help you find your way around and make the right choice. 

How an editor platform works

When you need content, you register on the writing site of your choice. You submit a briefing that specifies the type of text desired and its tone, the structure and the number of words desired. Web editors registered on the platform choose the text if they wish. They write it according to your instructions and return their work within the time limit, often after 2 or 3 days.

Depending on the case, either the platform targets the writers they consider the most competent in the field, or the “first come, first served” rule applies. If you are satisfied with the text, you validate it, otherwise you ask for corrections to its author. 

The platform sets you a price which includes its commission and the remuneration it pays to the editor of the text.

Today, the most popular sites are Text broker, Text master, Scriber or Great content. They are perfect for you if you need fairly neutral texts or product sheets.

The limits of freelance web writer platforms

Writing platforms bring together very different skills, personalities, and styles. Beginning writers continue their training there by writing a lot by getting the guidance of ghostwriter for hire, on very different topics. Some seasoned writers even continue to produce on the platforms, in addition to their direct clients. You will even find real experts in the product sheet!

However, freelance web editor platforms have certain limitations that you should be aware of:

  • A lack of contact with the editor: clients and authors are identified by numbers and all exchanges go through the platform. The working relationship is totally impersonal; 
  • Unequal quality of written texts: the platforms set the prices of their authors, which are excessively low compared to the prices charged by the entire profession. Thus, the time spent on each text must be very fast if the writer wants to be profitable; 
  • A waste of time with writing briefings: you will never be sure to have the same writer, unless you ask for it. This means you will have full briefings to write every time;
  • A penalizing difference in tone: choosing different authors means taking the risk of lacking coherence and unity of tone across all of your articles. Your texts may sometimes seem uneven and may even displease your readers.

An alternative with matchmaking sites

Matchmaking sites are also web writing platforms, but their mindset is different. Editors set their own rates. They are higher than on a classic platform, but the service is top of the range.

You can for example, as on Writers, choose an article already written and buy it “turnkey”. Thus, you directly judge the style and quality of its author. The article is available immediately, we can hardly do better in terms of responsiveness. Please note, however, that the article was not written for you, so it does not fully meet your expectations.

Web is one of the sites that offer complete services. All the talents of the Web have followed the training of Lucie Rondelet to become a freelance SEO web editor. They know and apply the rules of natural referencing. Their services are varied, from a simple blog article to the editorial audit of your site, through the creation of editorial schedules, newsletters or even e-books. 

By going to the Web site, you choose an editor according to his skills and his offer. Each author is presented in a sheet where he details his services and his prices. You then deal directly with “your” editor! It is therefore up to you to create and maintain this relationship of trust without which no collaboration can function in the long term.

You are now ready to choose a platform for freelance web writers! Don’t forget that content is king on the web, all Google updates are in line with this. And it goes without saying that this quality has a price. This is why Web allows you to get in touch with competent and qualified authors. Lucie Rondelet has a habit of saying that she trains “Swiss Army knives” SEO web editors, the image speaks for itself!

4 Ways To Spruce Up Any Room In Less Than An Hour

4 Ways To Spruce Up Any Room In Less Than An Hour

When you move into a new place and it comes with a free room, the first thought that comes to mind is how you can decorate it. Decorating your home can be expensive and time-consuming. If you have the money and time then perfect, but if not, worry no more! I’m going to show you seven ways to spruce up any room in less than an hour.

Cover your closet doors with curtains

One of the easiest ways to immediately refresh a room is to swap out tired curtains for something a little more interesting. While some people might see that as an unnecessary expense or an inconvenient task, we see it as an opportunity to play around with color and pattern in a way that could really make a place feel new without making any long-term commitments.

Shockingly enough, curtains usually don’t come in every possible color, pattern, or texture on the planet. You can check out some of your local department stores for their selection—their often wide variety will definitely get you started—but if you want to get really creative, there are plenty of places online where you can find exactly what you’re looking for. We recommend checking out companies like Wayfair, Overstock.com, and Touch of Class (which has a huge selection), but you can also do a quick Google search for terms like “cheap curtains” or “curtain fabric” to find even more options. Just remember that whatever fabric you choose needs to be heavy enough that it doesn’t let light through—just in case you have any windows nearby!

Update your bookshelves

When you’re trying to decorate a room, it can seem like a daunting task to try to add your own touches to a space that’s already filled with the items of former owners. The next time you’re looking to spruce up a living room or other room in your home, we suggest starting off by refreshing the bookshelves in the area. Why? Because they’re one of the easiest ways to change the look of a room and give it new life, while adding some personality and creating additional storage space at the same time.

Wallpaper a bathroom mirror

Wallpaper might sound like a word reserved for the living room walls and kitchen backsplash, but it can also be used to make a small space more interesting. If the bathroom is one of your favorite places to be and you’d like to find a way to make it feel even better than it already does, wallpaper could be just what you need. The first step is to take everything off the mirror. Then, lay down some newspaper and some painter’s tape to protect the surrounding wall from any overzealous application of glue. Now you’re ready to start applying the new wallpaper!

Cover your fridge with a sticker wallpaper

One of the easiest ways to give your home a fresh injection of style is to change up the decor of your most-used areas. Your bedroom, living room, or kitchen could all use a little something extra. But you’re busy and don’t really have time to do anything complicated that would take all day. You want something that can be done in less than an hour, or even better: just cost a total of $25 or less. We know the feeling; we’ve been there before.

‘Wallpaper’ for your fridge is not the kind you’d put up on a wall, but rather a sticker that looks like wallpaper that you put on the front of your fridge! It’s an easy way to make your kitchen pop with color and pattern—and it can be incredibly cheap if you’re willing to shop around online for some great deals. We found ours for as low as $8—but with free shipping!

It will give your old fridge a new feel, and if the door is damaged, it will save you appliance repairman costs.


While this room could use a little more pizzazz, it’s already looking way better just by tackling a few of these quick projects! And even if you don’t have a bunch of stuff lying around to do such things, I’m willing to bet that your local dollar store or thrift store does. Give it a shot, and see how much better an old space can look with a little bit of effort and imagination.

How to Manage Product Reviews on Your Magento Store

How to Manage Product Reviews on Your Magento Store

Price and other customers’ feedback are the first two things your shoppers will look at when considering shopping with your online store. Shipping and delivery are the third ones. (But we won’t touch on this story in this post.)

It’s human nature to search other people’s opinions on a product and learn how satisfied or unsatisfied other purchasers are. Product reviews and reminders are indispensable for building trust and customer loyalty, receiving honest feedback about your Magento-based business, and even improving search engine rankings.

This article focuses on highlighting how you can manage reviews and ratings in Magento (the Adobe Commerce company). Let’s get started.

Image credit: Statista

Magento 2 Rating Configuration

Out-of-the-box, Magento 2 comes with rating functionality and displays feedback as stars on the front-end.

To access and tweak the functionality, you will need to log in to your Magento 2 admin panel first.

Next, on the left pane, go to STORES, and then click Rating under Attributes.

(See the screenshot attached for more details.)

To add a new rating, you should click Add new rating in the upper right corner.

You will need to fill in the following settings to save a rating:

  • Rating Title. You’ll need to fill in the default value and specify it for each of your store views.
  • Rating Visibility. This setting includes indicating visibility, sorting orders, and checking the Is Active box.

Make sure to save the changes after you finish the configuration process by clicking Save in the upper right corner.

General Reviews Configurations

Please note that the default platform comes with the most basic review features only that enables you to receive, review, modify and approve testimonials.

To start receiving reviews on Magento, you need to tweak the corresponding general settings first.

To achieve that, on the left pane, under STORES, select Configuration. Next, under CATALOG, click the Catalog tab and navigate to the Product Reviews block.

Two settings are available here:

  • Enabled to enable or disable the functionality globally, and
  • The possibility to Allow Guests to Write Reviews (or disallow by selecting No)

How Do You Manage Reviews on Magento 2?

To get the incoming testimonials displayed on the storefront, you will need to change their status from pending to approved or disapproved.

On the left pane, go to MARKETING. The required functionality  — all reviews and pending reviews — is available under the User Content block.

Please note that pending and reviewed testimonials are separated in the admin panel for your convenience.

All Reviews

The page displays all testimonials published on your site. You can quickly modify any feedback of your choice by clicking Edit. The modifications include as follows:

  • Product
  • Status
  • Visibility
  • Summary of review
  • Review

With an abundance of testimonials, please use the search field on the left to search for specific feedback.

If you choose to make modifications, do not forget to save the changes by clicking Save Review in the upper right corner and check how the modifications look on the front end.

Pending Reviews

The page lists all new reviews that require your attention. After you take action, testimonials will get transferred to the All Reviews page.

Mageworx Product Reviews & Reminders

Now that you know what the default Magento 2 offers, you might seek more possibilities to implement your ideas to life or enhance how reviews are displayed on the front end and managed in the back end.

The easiest way to expand the out-of-the-box possibilities is by opting for a third-party extension.

Let’s use Mageworx’s solution as an example and highlight what possibilities you can get for $149:

  • Displaying star rating, pros and cons section
  • Adding the “Verified” and “I recommend” badges
  • Trigger customizable popup and email review reminders
  • Display star ratings in search results
  • Add UTM parameters to track reminders’ effectiveness
  • Set default sorting and filtering order for reviews
  • Benefit from pre-built yet highly customizable design templates

Bottom Line

Whether you are just starting or already have your feet on the ground, scaling the number of reviews in Magento is not hard at all.

Choosing when to display (send) review requests, how to incentivize the customers to share feedback, and how to implement your ideas to life will set you on the right track without zapping much of your time and budget.
Day in, day out, and your Magento reviews and ratings will become a competitive advantage.