Email marketing has been a common customer acquisition technique for quite a while, and there’s a good reason for that – it delivers great results when done right. And with 99% of email users opening their inboxes daily, there are more than enough reasons to streamline your email marketing technique.

Achieving this goal should not be so difficult when you have the right software. Even though creating the perfect marketing email is totally dependent on your skills, the right software tools make that easier with inputs like automation. In this article, we will look at the five best email marketing platforms that are beginner-friendly:

1. Springbot

If you are looking for an email marketing tool that is loaded with advanced features while being easy to use, Springbot should be a good pick. Thanks to automation features such as a drag-and-drop editor and other advanced features such as customer segmentation, creating perfect emails for the right target audience should no longer be out of reach. And with SMS, social media, and email marketing in one place, you no longer have to use multiple tools to serve the same audience.

Springbot also has a provision for custom pricing, making it one of the top email marketing platform for small businesses and beginners. These plans start from $19 and vary depending on your contact list size, thus you can be sure of finding a plan that meets your needs while offering a great return on investment.

Additionally, this email marketing software is easy to integrate with websites, social media outlets such as Facebook, and eCommerce platforms like Shopify.

2. Omnisend

Just like Springbot, Omnisend makes it possible to have your email, social media, and SMS marketing in one place. You no longer have to subscribe to a couple of software solutions to serve a single audience. In addition to having your marketing tools in one place, you will also have access to powerful features such as pre-built automation workflows, performance reports, A/B testing, and more.

A majority of the users also love the ease of integration with website builders and eCommerce platforms such as Shopify, WooCommerce, and others. What’s more, there are pre-built eCommerce marketing automation workflows that make it easier for you to generate more revenue for your business.

Omnisend’s free plan is rather extensive, but it only allows you to serve an audience of up to 250 contacts. If you’re targeting a larger audience, you will have to switch to the paid plans that start from $16 per month.

3. Convertkit

This marketing software is a perfect choice for professionals in various fields such as blogging, marketing, and the writing industry. In addition to being easy to use and powerful to serve various needs, Convertkit also makes it possible for you to offer content upgrades and incentives. You also get auto-responders that are easy to manage, so that you can send drip emails via the emailing service.

It’s even possible to segment your subscribers so that you have a list of the ones who have already purchased and another list of interested subscribers. That way, you can personalize your emails with ease, and increase your conversions without having to break your back while at it. The pricing starts from $29 per month, but there’s a 14-day trial period and a 30-day refund policy.

4. Drip

This is another great email marketing platform for bloggers, digital marketers, and players in the eCommerce space. With Drip, you get access to a vast variety of tools that facilitate personalization, sales funnels, and marketing automation. One thing that you will love about the automation tools that Drip offers is that they are quite intelligent.

There is also a range of other advanced features such as split testing, a visual drag-and-drop builder for better automation, smarter email segmenting, and more. All these features are there to help you achieve one goal – reach your targeted customers with better efficacy.

If you are not ready to commit to the paid plans that start from $49 per month, you will love the free trial.

5. Constant Contact

This email marketing platform is one of the fastest growing in the industry, thanks to its user-friendliness and great accommodation for beginners. With each account that you sign up for, you will be able to send unlimited emails and will have access to easy tracking and reporting, a free image library, Facebook ads integration, list segmentation, built-in social media sharing tools, and more.

You can also choose the Email Plus accounts that unlock access to more powerful features such as drip campaigns, coupons, email automation, subject line A/B testing, online donations, and surveys & polls. There is a 60-day free trial period, after which you have to switch to one of the paid plans, starting from $9.99/month.

Supercharge your email marketing today

Any of the five email marketing platforms mentioned in this article are great options when it comes to enhancing your email marketing capabilities. For us, our top choice is Springbot, thanks to its versatility and power, as well as a flexible pricing plan.

So if you are looking to boost your email marketing capabilities with ease, contact the team at Springbot.